NATIONAL PUBLIC TELEVISION

Sponsorship OPPORTUNITY

Well READ is an award-winning half-hour weekly television program airing on public broadcasting stations in all 25 top media markets in the United States plus Vancouver B.C. and Toronto, Canada.

Click here to visit WellREAD.org

Well READ is an award-winning half-hour weekly television program airing on public broadcasting stations in all 25 top media markets in the United States plus Vancouver B.C. and Toronto, Canada.

As we move forward with our newest season, Well READ will build on the tradition of interviewing such enthralling authors as Anthony Doerr, Elizabeth Gilbert, Kazuo Ishiguro, Erica Jong, Anne Lamott, Leonard Pitts, David McCullough, Salman Rushdie, Gloria Steinem and Richard Russo.

Airing on public broadcasting stations across the United States, Well READ reaches the PBS audience. These are viewers who are selective and loyal. Seventy-six percent of PBS viewers say that companies that advertise on PBS programming have a commitment to quality and excellence, and a commitment to education. Sponsorship of Well READ gives positive perceptions for corporations and foundations.

We invite you to be part of the Well READ and public broadcasting experience. Contact Kerri O’Farrell <kerri@twodogsbark.com> to discuss benefits and sponsorship packages to fit your budget.

Sponsorship BENEFITS

On‐Air

  • Weekly National Series—52 half‐hour episodes per year
  • Coverage reaches 88% of US
  • Multiple rebroadcasts—more than 30,000 telecasts annually – across 315+ channels
  • Two :15 sponsor messages per episode—open and close
  • Multiple broadcast releases over 3 years with embedded sponsor message
  • Bonus Sponsor Messages— Twice weekly airings (Friday and Sunday) on WORLD—a 24/7 multicast channel featuring the best of public television programming

Off‐Air

  • Online—Sponsor presence and hyperlink on WellRead.org
  • Publicity—Recognition in national and local press kits and social media
  • On-site marketing at book club events in key markets (based on availability)
  • Benefit from our strategic partnership with the American Library Association
    (the oldest and largest library association in the world; 57,000+ members)

The series is supported by WellRead.org, a robust website with 5,600+ active book club members and 14.4k+ Facebook fans. An education program for teachers is being developed for roll-out in fall 2016.

In the past year Well READ has hosted:

 

  • 20 New York Times Bestselling Authors

  • 8 Pulitzer Prize Winners

  • 6 National Book Award Winners

  • 3 National Critic Circle Award Winners

  • 2 Man Booker Prizewinners

  • 2 Oscar nominees

  • 1 Emmy winner

Elisa Jaffe

Elisa Jaffe

Host

Mary Ann Gwinn

Mary Ann Gwinn

Bookmarks

Host Elisa Jaffe, winner of an Edward R. Murrow Award and multiple Emmys, interviews leading authors about their new books, writing process and body of work. Each episode features further reading recommendations by Seattle Times Book Editor Mary Ann Gwinn, Vice-President of the National Book Critics Circle.

For more information, please contact:



twodogsbark_logoKerri O’Farrell
Two Dogs Barking
REPRESENTING: Well READ
E: kerri@twodogsbark.com
P: (253) 970.1900